Packaging

The packaging will be a cube for the camera and a square
for the film. Here is a rough dummy of the camera box.

Stationary

Here are the stationary:


Letterhead


Compslip


Envelope



The bizcard are supposed to be given in a 45 degree angel to symbolise the logo.

Concept

NEW Concept

Polaroid will release two new cameras. Two made-up characters will represent each camera and fight for the market like a voting campaign, ex Vote for!..

There will be one girl called POLAR and one guy called La Roid.

Will post more on this shortly.

Logotype

Here are the logo I've been working on. I created this blog to get feedback so please do!


1: First step. This was where I went from.


2: Early try. I kept the typeface.


3: Further exploring.


4: FINAL.


5: STAND ALONE.


6: Color scheme.


7: More colors.


8. Changed the typeface to Proxima Nova with a modified a
and i to get away from the "sporty" feel. Not sure yet though.